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23.07.2025A New Start for Germany with the “Made for Germany” Initiative
61 major German companies, including Deutsche Bank and Siemens, have announced their readiness to invest €100 billion in Germany’s economy.
This initiative, planned by the 61 companies under the “Made for Germany” campaign, has been described by German Chancellor Friedrich Merz as one of the largest investment programs in decades for the country. Speaking at a press conference on Monday, July 21, he stated: “The investment tasks we are facing cannot be achieved with public funds alone. On the contrary, a major share must come from private investors.”
However, the executives of the companies involved stressed that this investment is contingent upon the implementation of the reforms promised by the government. The initiative comes ahead of the expected increase in government spending, which is anticipated to follow recent reforms to debt regulations and the creation of a special infrastructure fund.
Roland Busch, CEO of Siemens, said that the government must ensure “fewer regulations so that companies have more freedom and room to innovate.” Busch added at the conference: “We need to be bolder and faster—especially when it comes to decision-making, approval processes, and of course digitalization.”
Source: Handelsblatt, Reuters
