{"id":24126,"date":"2025-11-30T08:50:32","date_gmt":"2025-11-30T05:20:32","guid":{"rendered":"https:\/\/diihk.com\/113020250849\/"},"modified":"2025-11-30T09:00:11","modified_gmt":"2025-11-30T05:30:11","slug":"113020250849","status":"publish","type":"post","link":"https:\/\/diihk.com\/en\/news\/113020250849\/","title":{"rendered":"A Black Friday Shock for German Retailers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24126\" class=\"elementor elementor-24126 elementor-24117\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc7041b e-flex e-con-boxed e-con e-parent\" data-id=\"cc7041b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-641470f e-con-full e-flex e-con e-child\" data-id=\"641470f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0ddd734 e-con-full e-flex e-con e-child\" data-id=\"0ddd734\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff09a2 elementor-widget elementor-widget-heading\" data-id=\"7ff09a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>A Black Friday Shock for German Retailers<\/b><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a0463f elementor-widget elementor-widget-text-editor\" data-id=\"8a0463f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>A flood of Chinese goods entering the German market, especially in the run-up to Black Friday, has sharply eroded retailers\u2019 profit margins. <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b710a elementor-widget elementor-widget-text-editor\" data-id=\"a3b710a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The pressure from Chinese imports has risen significantly this year. According to a report by the German Economic Institute (IW), commissioned by the Federal Foreign Office, high US tariffs have prompted many Chinese companies to redirect their exports to Germany. For instance, German imports of plug-in hybrid vehicles from China rose by 80 percent in the first half of this year, while imports of the same cars to the United States dropped by nearly 99 percent. This shift has strengthened China\u2019s presence in the German market even further.<\/p><p data-start=\"795\" data-end=\"1431\">New analyses show that the surge of Chinese goods ahead of Black Friday has severely reduced German retailers\u2019 profit margins. A joint study by Kearney and 7Learnings found that increased supply across 35 product categories led to a 144-million-euro drop in profits and triggered unprecedented price pressure. Due to high US tariffs, many Chinese manufacturers have diverted their exports to the EU, boosting supply by around 11 percent. Retailers, in order to avoid excess inventory, are forced to offer deeper and earlier discounts, which puts their profitability under even more strain in an already challenging economic environment.<\/p><p data-start=\"1433\" data-end=\"1861\">Experts say this development is also linked to price dumping, a topic that featured prominently during German Finance Minister Lars Klingbeil\u2019s early-November 2025 trip to China. In the second quarter of 2025, as US tariffs on Chinese goods surged to as high as 145 percent, concerns grew about export diversion and the weakening of German domestic manufacturers. Current data now confirms that these concerns were well-founded.<\/p><p>Source: Handelsblatt<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A flood of Chinese goods entering the German market, especially in the run-up to Black Friday, has sharply eroded retailers\u2019 profit margins.<\/p>\n","protected":false},"author":4,"featured_media":24119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-24126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Black Friday Shock for German Retailers<\/title>\n<meta name=\"description\" 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