{"id":24127,"date":"2025-11-30T08:50:32","date_gmt":"2025-11-30T05:20:32","guid":{"rendered":"https:\/\/diihk.com\/news\/113020250849\/"},"modified":"2025-11-30T09:00:38","modified_gmt":"2025-11-30T05:30:38","slug":"113020250849","status":"publish","type":"post","link":"https:\/\/diihk.com\/de\/news\/113020250849\/","title":{"rendered":"Ein Schwarzer Black Friday f\u00fcr deutsche Einzelh\u00e4ndler"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24127\" class=\"elementor elementor-24127 elementor-24117\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc7041b e-flex e-con-boxed e-con e-parent\" data-id=\"cc7041b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-641470f e-con-full e-flex e-con e-child\" data-id=\"641470f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0ddd734 e-con-full e-flex e-con e-child\" data-id=\"0ddd734\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff09a2 elementor-widget elementor-widget-heading\" data-id=\"7ff09a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>Ein Schwarzer Black Friday f\u00fcr deutsche Einzelh\u00e4ndler<\/b><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a0463f elementor-widget elementor-widget-text-editor\" data-id=\"8a0463f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Die Flut chinesischer Waren auf dem deutschen Markt, insbesondere kurz vor dem Black Friday, hat die Gewinnmargen der Einzelh\u00e4ndler deutlich geschm\u00e4lert. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b710a elementor-widget elementor-widget-text-editor\" data-id=\"a3b710a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der Druck durch chinesische Importe hat in diesem Jahr sp\u00fcrbar zugenommen. Laut einem vom Ausw\u00e4rtigen Amt in Auftrag gegebenen Bericht des Instituts der deutschen Wirtschaft (IW) haben die hohen Z\u00f6lle der USA viele chinesische Unternehmen dazu veranlasst, ihre Exporte nach Deutschland umzuleiten. So stiegen beispielsweise die deutschen Importe von Plug-in-Hybridfahrzeugen aus China im ersten Halbjahr dieses Jahres um 80 Prozent, w\u00e4hrend die Importe derselben Fahrzeuge in die USA um nahezu 99 Prozent zur\u00fcckgingen. Durch diese Verschiebung hat sich der Marktanteil Chinas in Deutschland weiter erh\u00f6ht.<\/p><p>Neue Analysen zeigen, dass der massive Zustrom chinesischer Waren kurz vor dem Black Friday die Gewinnmargen deutscher Einzelh\u00e4ndler erheblich reduziert hat. Eine gemeinsame Untersuchung von Kearney und 7Learnings ergab, dass das gestiegene Angebot in 35 Warengruppen zu einem Gewinnr\u00fcckgang von 144 Millionen Euro und einem beispiellosen Preisdruck gef\u00fchrt hat. Aufgrund der hohen US-Z\u00f6lle haben viele chinesische Hersteller ihre Exporte in die EU verlagert, wodurch sich das Angebot um rund 11 Prozent erh\u00f6ht hat. Einzelh\u00e4ndler sehen sich daher gezwungen, fr\u00fcher und st\u00e4rker zu rabattieren, um ihre Warenbest\u00e4nde nicht zu sehr ansteigen zu lassen. In einem ohnehin angespannten wirtschaftlichen Umfeld setzt dies ihre Profitabilit\u00e4t zus\u00e4tzlich unter Druck.<\/p><p>Fachleute sehen einen Zusammenhang mit Preisdumping. Dieses Thema war auch zentraler Bestandteil der Chinareise von Bundesfinanzminister Lars Klingbeil Anfang November 2025, als die US-Z\u00f6lle auf chinesische Waren im zweiten Quartal 2025 auf bis zu 145 Prozent stiegen. Parallel dazu nahmen die Sorgen \u00fcber exportseitige Ausweichbewegungen und die Schw\u00e4chung deutscher Hersteller zu. Die aktuellen Daten zeigen nun, dass diese Sorgen nicht unbegr\u00fcndet waren.<\/p><p>Source: Handelsblatt<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Die Flut chinesischer Waren auf dem deutschen Markt, insbesondere kurz vor dem Black Friday, hat die Gewinnmargen der Einzelh\u00e4ndler deutlich geschm\u00e4lert.<\/p>\n","protected":false},"author":4,"featured_media":24120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-24127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ein Schwarzer Black Friday f\u00fcr deutsche 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