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UID:event-949@diihk.com
DTSTAMP:20260901T111831Z
DTSTART:20251130T085032Z
DTEND:20251130T085032Z
SUMMARY:A Black Friday Shock for German Retailers
DESCRIPTION:A Black Friday Shock for German Retailers				\n		A flood of Ch
 inese goods entering the German market\, especially in the run-up to Blac
 k Friday\, has sharply eroded retailers’ profit margins. The pressure f
 rom Chinese imports has risen significantly this year. According to a rep
 ort by the German Economic Institute (IW)\, commissioned by the Federal F
 oreign Office\, high US tariffs have prompted many Chinese companies to r
 edirect their exports to Germany. For instance\, German imports of plug-i
 n hybrid vehicles from China rose by 80 percent in the first half of this
  year\, while imports of the same cars to the United States dropped by ne
 arly 99 percent. This shift has strengthened China’s presence in the Ge
 rman market even further.New analyses show that the surge of Chinese good
 s ahead of Black Friday has severely reduced German retailers’ profit m
 argins. A joint study by Kearney and 7Learnings found that increased supp
 ly across 35 product categories led to a 144-million-euro drop in profits
  and triggered unprecedented price pressure. Due to high US tariffs\, man
 y Chinese manufacturers have diverted their exports to the EU\, boosting 
 supply by around 11 percent. Retailers\, in order to avoid excess invento
 ry\, are forced to offer deeper and earlier discounts\, which puts their 
 profitability under even more strain in an already challenging economic e
 nvironment.Experts say this development is also linked to price dumping\,
  a topic that featured prominently during German Finance Minister Lars Kl
 ingbeil’s early-November 2025 trip to China. In the second quarter of 2
 025\, as US tariffs on Chinese goods surged to as high as 145 percent\, c
 oncerns grew about export diversion and the weakening of German domestic 
 manufacturers. Current data now confirms that these concerns were well-fo
 unded.Source: Handelsblatt
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